The breakthrough combination of low pH environment together with Arginine, Omega-9 and Almond Oil delivers incredible shine, nourishment, and vibrancy to your hair. It does not contain ammonia or MEA.

Ideal for toning post-balayage, highlights, or bleaching, it also effectively hides the first signs of grey hair, providing up to 70% coverage.

Experience the rejuvenating power of Demi colour, as it strengthens and revitalizes your locks, leaving lustrous, radiant and head-turning results.

TECHNOLOGY:

ARGININE

Arginine, naturally present protein in hair, works as the most gentle alkalising agent with remarkable hair-enhancing properties. Arginine plays a crucial role in ensuring a more controlled and less damaging coloring experience, while simultaneously enhancing the health and integrity of the hair.

LOW pH

The lower pH environment of a hair colour plays a significant role in both the effectiveness of the colour application and the preservation of hair health. It minimises the cuticle swelling without causing excessive damage.

OMEGA-9 & ALMOND OIL

Combining omega-9 fatty acids and almond oil in hair color formulations provides a synergistic effect that leads to not only stunning color results but also healthier, shinier, and more resilient hair. They provide the perfect blend of nourishment and hydration, promoting significantly increasedshine, softness and reduced breakage.

BENEFITS:

ULTIMATE SHINE

More shine in comparison with untreated hair, making hair appear glossier and healthier.

PIGMENT DEPOSIT

Colours hair without lifting the natural hair level.

AROMA GUARD

Technology that reduces the human perception of that odour and replaces it with a desired fragrance.

STRONGER HAIR

Makes hair stronger and reduces appearance of split ends.

OPTIMALLY EVEN TEXTURE

Allowing effortless application and adherence to each strand of hair.

RESORCINOL FREE

Demi formulations are resorcinol-free, for those seeking alternative for less potentially irritating colouring options.

PROLONGED LONGEVITY

Tones hair without the grow-out process and reduces colour fading.

90% NATURAL INGREDIENTS

Reflecting our commitment to a more natural and eco-friendly approach to hair care.

LIQUID CRYSTAL TECHNOLOGY

Pigment delivery system that results in more intensive colours, longer durability and more uniformed colour result.