Why we love what we do? Because we have the opportunity to work with the BEST EXPERTS in the area. Because we can grow our creativity. We have a vision that motivates and inspires us. Using our imagination we are fresh, original and unique. This is our leading passion and drive. We can take care of our family with organising social events, fashion shows, excursions and complimentary seminars. We will never leave our partner behind and that is why we offer full support with extensive education, flexible development of products individually as per market, marketing budget and complete guidance every step of the way.
We are a company with an extensive TRADITION, oriented towards the future. We are a DYNAMIC and adaptable company, able to detect the needs of local markets. We follow our PASSION that inspires us to be the best. We are big enough to have it all – we offer our clients a wholesome experience that satisfy all aspects of the business. However we are still small enough to adapt and fulfil the needs of every individual.
Once you go Subrina Professional, there is no turning back!
Subrina Professional is a brand of professional cosmetics for hairdressers. We offer a wide range of products that complete every hairdressers' needs - from hair colours to hair care and hair styling. With over 60 years of experience our success is a combination of knowledge, gained over the years and commitment to go the extra mile. We have our own Research and Development department responsible for the topicality, innovation and constant quality screening. All our products go through strict microbiological analysis, challenge and stability tests as well as sensorial, efficacy and dermatological tests. We develop new products every day and control their quality at every stage.
We are proud to have a high standard production with a large production capacity that spreads on 23.000 square meters. We have our own Experimental studio, which performs test on live hair of our volunteers. Each product goes through more than 20 stages of in-vivo testing. With this evaluating process we assess the quality of our products compared to competition. And the most important - we have a strong commitment to high quality standards as shown by various certificates, such as ISO standards, GMP standard and Fresenius Institute testing. We also have our own microbiological laboratory and control laboratory and we work closely with the Institute for cosmetics.