New 2022 Freeborn Collection
World, meet our new collection F R E E B O R N! It's theme revolves around exploring human rights to live life freely.
NEW: MEN Shower Gel & Shampoo
Unique 2-in-1 shower gel and shampoo, designed especially for men, will clean and refresh your hair while nourishing and soothing your skin.
New Kids Shower Gel & Shampoo
Meet Baloo, our superhero bear who will help avoid all bath time traumas.
Inspiration for DIRECT colours
Are you already familiar with our DIRECT colours? You can use them to achieve lively and vivacious shades or create calm pastels. The colours are without oxidation and ammonia and ensure long durability and luminous shine.
December trends
The last chapter of the year is now upon us. We sincerely wish you merry everything and a happy always! However, before we embark on our sparkly journey, we have to share a few of our favourite recent looks with you! Hopefully, the results will bring you inspiration for new colouring challenges, cutting techniques and have you the courage to be bold in everything you do!
November trends
Movember (a portmanteau of the word moustache, "mo", and "November") is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide. The perfect time to show off some great men’s hairstyles from our #TIMELESSMAN book.
we REFRESH for you
We present to you the cult collection of colour masks, which instantly gives your hair a new refreshment without damaging your hair in any way. On the contrary, it feeds it, makes it soft and extremely shiny. A nourishing colour mask with temporary pigments will refresh your hair or create a quick fashion change.
October trends
Turning a page in to a new month, the weather is starting to become more chilly, falling golden leaves and the holiday season is just around the corner. This is also the perfect time to refresh your hair colour.
September trends
Summer is coming to it's end and usually this is the time for some hair transformations. Let's go back to our 2020 GEN-Z collection.
