Pure line is designed with micellar technology that leaves hair cleaner than it has ever been, making hair feel light and airy. SLES free formulation makes it safe to use on coloured hair also.

Perfect for hair that is fine, limp and in need of more body. Suitable for everyday use.

The three main ingredients are Micellar Technology, Panthenol and Saccharide Isomerate.

Pure line is made of:

Pure Shampoo: Volumising Micellar Shampoo gently cleanses hair, adds lightweight moisture, improves body and adds strength. The special micellar technology gently removes excess oil and residues without stripping or drying.

Pure Conditioner: Lightweight conditioning milk reloads moisture without weighing down the hair. This non-irritant, mild formulation created with special micellar technology improves wet and dry combing and eliminates static. It leaves hair feeling weightless, strong, soft and flowing.