SUPERHEROES new collection 2012

Superheroes 2012
 

“Superheroes can be seen as a metaphor for fashion, as they too are obsessed with perfect bodies, their identity and transformation.”Andrew Bolton

The double identity concept is important in comic strips, as it transfers into fascination over the very difference of the opposite. Superheroes are not only fictional characters who last for one evening in front of the TV. No, superheroes are everything each of us wants to be. Superheroes are real.

Meet the superheroes - Blond to Be Wild, Officially Brown, Redhead Rules and Mixed Call.

Blond to Be Wild is a synonym for glamorous women who can spice it up. The accentuation lies on volume and plaits. Seductiveness and mysticism denote various hair textures, which require the same skilful hands as a superheroine does in her daily fights.

Officially Brown represents the serious business style. It shows a combination of cold brown tints with lighter, ashy highlighters. Smooth textures and simple shapes with block sections hiding at the front of the head give a special power to this style.

Redhead Rules pictures extreme personalities. The combination of unlinked, hard lines with red and copper tones gives a unique look. Severe and firm shapes remain beautiful and fixed in every situation, just like a superhero does in unpredictable circumstances.

Mixed Call shows suggestions for youngsters. The symbiosis of soft and hard lines get accentuated by mix tones, such as blue and turquoise. The ability to transform from one shape into another.Invisible passages from a smooth, calm texture to a wild and expressive one; just like every superhero is transformed when the need arises.