Ilirija covers the local market, the markets of former Yugoslavia, and Central and Eastern European markets with its entire product range under its own brand names in general consumer sales as well as with its professional product lines designed for use and sale in hairstyling salons. Wherever we are represented by products under our own brand name, we have a well developed sales network which includes contract partners, thus successfully control sales and market movements connected to it.

We have penetrated the markets of Western Europe under brand names of larger chain stores. We did this by convincing them of our capacity to offer an entire product range with our complete flexibility, professional approach and technological and marketing consultancy. Ilirija offers a complete one-stop service for private labels, from product conception and development to packaging and marketing.

The markets of the Middle East and Northern Africa offer great potential for selling semi-finished products since these countries have high custom duties, which would make final product sales non profitable. In these markets we are recognized and esteemed mainly as providers of quality and moderately priced semi-finished products. In addition we provide our business partners with full technological, marketing and other consulting services.

The future favours the contemporary companies with their equally contemporary corporation culture and an enterprising business approach which challenges status quo and constantly seeks new solutions.

Ilirija is transforming into a dynamic and quickly adaptable company, able to detect the demands of local markets and successfully adapt to them. At the same time Ilirija remains loyal to the environment we work in, thus contributing to the richness of social life while also committing to the demands of high standard in environmental and quality matters.

Ilirija has become a welcoming alternative to multinational companies. We have become a company that knows itself and meets the demands of local consumers.